Maximum Impact is a program that aims to help Israelis donate in a way that generates the greatest possible benefit. We strive to assist in answering the straightforward question “Where should I contribute to have the strongest positive impact?” By publishing cost-effectiveness studies of nonprofits and donation guidance. You can hear more about us in Hayot Kiss podcast.

Maximum Impact was established as a project of Effective Altruism Israel, an independent social organization that collaborates with the international Effective Altruism community and key players in Israeli social and business sectors. Effective Altruism Israel’s goal is to help Israelis maximize the effects of their social actions and contributions.

We aim for the project to lead to a more effective and impactful social sector, where non-profits understand the true extent of their world-changing success, and donors make decisions grounded in research and cost-effectiveness considerations. You can read about the impacts and performance of our pilot year in the detailed report we published following our comprehensive research on this topic.

Compared to Midos or Guidestar, which ensure non-profits are credible and meet standards for proper management, Maximum Impact seeks to measure what we believe is most important – how much social influence an organization achieves and what it costs to do so – and encourages research, recognizing outstanding organizations based on these criteria.

While Midot and Guidestar certify nonprofit credentials, Maximum Impact aims to quantify social outcomes and cost-effectiveness to help donors and funders direct resources toward programs that will create the greatest positive change.